Burkina Faso has shifted its focus from beauty pageants to scientific excellence, introducing a national competition designed to promote young women's participation in science, technology, engineering, and mathematics (STEM).
The move followed a June 2026 announcement by the Ministry of Communication, Culture, Arts and Tourism suspending the issuance of new permits for beauty contests as authorities worked on regulations intended to align such events with the country's cultural identity, social values and human dignity.
In August 2026, the Presidency launched HAKILI Mousso, a competition whose name translates to “female intelligence” in Dioula, aimed at challenging gender stereotypes and showcasing the academic abilities of young women.
The inaugural contest attracted 84 young women from across the country who had excelled in the 2026 science baccalaureate examinations. Participants competed in mathematics, physics, and chemistry, putting their scientific knowledge and problem-solving skills to the test.
Outstanding contestants received awards that included two million CFA francs, motorcycles, laptops, and scholarships, providing both financial support and opportunities for further education.
President Ibrahim Traoré later hosted the winners at the presidential palace in Ouagadougou, encouraging them to pursue careers in science and contribute to the country's development.
The initiative highlights Burkina Faso's efforts to elevate scientific achievement among young women and challenge conventional expectations surrounding female success. However, the suspension of beauty pageants and the introduction of the science competition are distinct measures: the former concerns the regulation of beauty contests, while the latter seeks to encourage girls' participation in scientific fields.