Ferrari’s first electric car, the Luce “Chassis 0,” sold $40 Million.
A one-of-a-kind example of Ferrari’s first fully electric model, the Luce, has fetched an extraordinary $40 million at auction, establishing a new benchmark for the most expensive new car ever sold under the hammer.
The bespoke “Chassis 0” changed hands during a charity sale at Monterey Car Week in California on Saturday, far exceeding expectations and underscoring the enduring allure of the Italian marque even in its electric era. Auction house RM Sotheby’s confirmed the final price reached 36 times the original $1.1 million estimate.
Ferrari USA celebrated the outcome on Instagram, noting that “The bids kept climbing. Then, history was made” and declaring the result “a new record for the highest-priced new car ever sold at auction.” Every dollar from the sale will support educational programmes run by The Ferrari Foundation. The transaction comes only months after the Luce’s public unveiling in May triggered an immediate 8 percent drop in Ferrari’s share price on the Milan exchange, reflecting mixed early reactions to the radical design.
Unlike the sharp, angular lines long associated with the brand, the Luce features a distinctive bubble-like silhouette that has divided opinion among enthusiasts. Some traditional fans offered unflattering assessments, yet the company itself described the model as “really is a different sort of Ferrari for a different sort of Ferrari client.” Power comes from an electric motor at each of the four wheels, marking a clear technological departure for the storied manufacturer.
The unique Chassis 0 wears an exclusive pearl-like, semi-gloss finish whose specialised pigment produces shifting reflections that move from green to violet under changing light. Inside, the cabin is trimmed in tailor-made Perla Le Mans metallic leather set against a white background punctuated by carefully chosen black details. After the auction the car will return to the factory in Maranello before being handed over to its anonymous new owner in the first quarter of 2027.
While this special edition has already found a buyer at a stratospheric price, the standard production Luce, listed at €550,000, is scheduled to begin reaching customers in the final quarter of 2026. The record-breaking sale of Chassis 0 may help soften residual scepticism and signal that a new generation of collectors is prepared to embrace Ferrari’s electric future with the same passion once reserved for its combustion icons.
